Intuition and Culture


Just stumbled on this presentation I did last year for the UCD Institute of Food and Health Policy Seminar Series. I ended up being snow stranded in London so couldn’t make it over in time to present in person and the brilliant Eilish Burke managed to step in last minute on my behalf. The topic was: “What will consumers want from their food in 2025?”.

It was a bit of an unusual one for me as I wasn’t presenting to the usual suspects from the marketing community but to an audience of manufacturers, retailers, regulators and public health policy advisers.  The idea of the day was to get a mix of perspectives and methodologies so everyone could learn from the expertise of different sectors.

My role on the day was to represent Adland, as the artful wielders of culture and manipulators of public opinion, and to spill our secrets on predicting consumer desires. Of course we all know that there are no secret weapons, but for anyone who’s interested, the presentation is linked below.

Intuition and Culture

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